Anyone can say that they produce superior omega-3 fish oil. Not everyone can prove it. The only objective proof of fish oil purity is third-party analysis that verifies adherence to strict standards. Many leading organizations and experts have set purity standards for natural products. Nordic Naturals meets every one.
Protection from harmful environmental toxins Every batch of oil used in Nordic Naturals' products is third-party tested for environmental toxins including heavy metals, dioxins, and PCBs, ensuring that every product exceeds international quality standards and is at least 750 times purer than fish. Nordic Naturals was ranked #1 out of the top 10 fish oil brands in Norway for freshness, purity, and highest concentration.
Unsurpassed freshness equals great-tasting fish oil The key objections to taking fish oils are taste and aftertaste. Nordic Naturals utilizes proprietary enzymatic and oxygen-free processing technologies to ensure no fishy smell, taste, or aftertaste. The Nordic Naturals encapsulation process also adds natural fruit essences into both the soft gel and liquid oil for a light, fruity taste. Years of feedback from health professionals and customers alike indicates that children, teenagers, and adults of all ages enjoy the clean, light taste of Nordic Naturals fish oils.
Protection from fishy smell, taste, and harmful free radicals Freshness, which ensures product integrity and biological efficacy, may be the single most important quality of fish oils. Nordic Naturals' oxygen–free manufacturing process maintains the freshness of fish oil used in our products, with peroxide values (indicators of freshness) well below the European Pharmacopoeia Standard limits. The lower the peroxide value, the fresher the fish oil.
Standards are set to protect consumers Governmental fish oil quality standards do not exist in the United States. To ensure consistent quality, Nordic Naturals adheres to and exceeds the stringent European Pharmacopoeia Standard (EPS) as well as the voluntary standards set by the Council for Responsible Nutrition (CRN) and the Global Organization for EPA and DHA Omega–3 (GOED) for all of our oils. These standards guarantee quality products by setting maximum allowances on peroxides, heavy metals, dioxins, and PCBs.
Selectively sourced from sustainable seas Nordic Naturals starts with the best raw material available. Our meticulous quality control procedures begin in the ocean with our careful choice of fish species that are naturally low in toxins and high in omega–3 fats. Wild–caught from some of the cleanest waters in the world, all of our products are made exclusively from three types of fish, all sustainably sourced, and none of which is endangered: Arctic cod (Skrei) from Norwegian waters; anchovies and sardines from the South Pacific and Atlantic oceans.
Without chemicals or excessive heat Nordic Naturals' manufacturing processes enable us to deliver industry–leading freshness and purity levels. We use several steps in processing our oils, from water and clay filters to molecular distillation, with no chemicals or excessive heat, all while preserving the natural constituents of the oil to the highest degree possible. A purification process removes any potential environmental toxins (heavy metals, dioxins, PCBs, etc.), saturated fats, and other undesirable organic compounds, leaving only the beneficial components of the fish oil (omegas 3, 5, 6, 7, 9, 11, etc.). We also utilize a proprietary nitrogen (oxygen–free) environment to achieve our leading freshness levels, and to further reduce heat requirements, thereby maintaining the integrity of the oils. Moreover, we use only natural enzymes to form triglycerides for all our high–concentrate products, and all our oils are manufactured in triglyceride form in order to best preserve the oil and enhance absorption and utilization.
Ensuring optimal absorption The established health benefits of omega–3s are based on decades of data—much of which are based on natural triglyceride omega-3s. Whereas most concentrated fish oils on the market today are in the ethyl ester molecular form—a synthetic fat with only about 30 years of history in the human diet—all Nordic Naturals formulas are produced in true triglyceride form to ensure optimal absorption and results. New research shows that the absorption advantage of the triglyceride form is significant—up to 70% more than ethyl esters.